Brody's Notes... Lady Gaga and Cyndi Lauper Advocate Women's HIV/AIDS Issues In New Campaign

By Brody Levesque (Bethesda, Maryland) Feb 10 | Established in 1994 by M·A·C Cosmetics, the M·A·C AIDS Fund supports men, women and children affected by HIV/AIDS globally. Introducing its first VIVA GLAM lipstick that same year, M·A·C decided that every cent of the selling price of the VIVA GLAM lipsticks would go to the M·A·C AIDS Fund. With a total of six shades of Viva Glam lipstick and two shades of Viva Glam lipglass now sold worldwide, and through the annual Kids Helping Kids Card Program, M·A·C Cosmetics has provided over $160 million (US) to date for the M·A·C AIDS Fund. The M·A·C AIDS Fund is the heart and soul of the company – with its employees giving their time, energy and talent to help those affected by HIV/AIDS worldwide.

In a recent announcement, John Demsey, Group President, Estee Lauder Companies and Chairman, M·A·C AIDS Fund. said;

"Meet the new voices of VIVA GLAM... Lady Gaga and Cyndi Lauper. They love lipstick. They love fashion. And they want to tell girls all over the world how to keep their love life safe, seductive and satisfying with eyes wide open to the facts about women and HIV/AIDS. These sizzling, sensuous self-created divas are channeling their high-voltage energy for VIVA GLAM and igniting From Our Lips - the new M·A·C Cosmetics VIVA GLAM campaign. In honor of all of the women who are living with the HIV/AIDS virus, and those working to curb its spread, the M·A·C AIDS Fund will announce $2.5 million in donations to fund model programs that address the vulnerabilities and inequities that place women at increased risk for HIV/AIDS."

"We're raising the VIVA GLAM bar this year with the voices of two incredible artists. Lady Gaga and Cyndi Lauper are bringing women's issues to the forefront of the HIV/AIDS crisis. We have one artist that hit the music industry at the beginning of the HIV/AIDS epidemic in the 1980s, and another that is explosively popular with young people today. They represent different generations that are equally as affected by this disease, and both are helping to spread the message of the power of one lipstick." 

 Photo By MAC Aids Fund

This morning in a joint appearance Lauper and Lady Gaga were interviewed about this campaign by ABCNews Good Morning America's George Stephanopoulos: