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City Of West Hollywood Adds The Rainbow To Its Crosswalks At San Vicente and Santa Monica Boulevards

Photo Courtesy of the City Of West Hollywood, CA

WEST HOLLYWOOD, CA -- The city of West Hollywood announced last month that it will make the temporary rainbow crosswalks installed in honor of Gay Pride month in June permanent.

In a phone conversation Monday with LGBTQNation, Steve Campbell, the Facilities and Field Services manager said that the coloured thermoplastic markings and specialised paint for the crosswalks are being custom made to match the six colors of the gay-pride rainbow flag. Campbell acknowledged that the estimated cost to upgrade the rainbow crosswalks is around $67,364. He said the cost for the initial temporary installation in June ran $13,000.

The West Hollywood City Council had approved the permanent markings of the crosswalks during an August 20 meeting, stating that the project will help market the city as an LGBT tourist destination.

Campbell said that city workers will install the permanent markings during late-night hours on weeknights to minimize added traffic congestion. "We will be completed by Halloween," adding, "We hope to have it done before AIDS Walk [on October 14]."